Almond Breeze #APFUEL

CHALLENGE:
The Blue Diamond Group sought to target millennials with a more modern and authentic voice for Almond Breeze. The brand needed to establish itself as one that fans would eagerly follow and engage with, particularly in the social space, and make its mark in the emerging metaverse.

STRATEGY & EXECUTION:
Almond Breeze partnered with TBWA\Chiat\Day LA to craft an innovative social campaign that would resonate with millennial audiences. The campaign, featuring the Almond Breeze Banana #APEFUEL NFT, combined digital art and culture in a fun, engaging way. To tap into the growing influence of the metaverse, TBWA\Chiat\Day LA created 1,000 Banana Breeze NFTs, with three super rare NFTs offering a year's supply of Almond Breeze Banana. This campaign aligned the brand with the trend of "apes" running the metaverse, while bringing a fresh and playful energy to the Almond Breeze brand.

PERFORMANCE:
- Earned Social Media Reach: 1,368,804
- Earned Social Media Value: $12,661
- Earned Media Reach: 133,515,471
- Earned Media Value: $1,235,018

CONCLUSION:
The Almond Breeze Banana #APEFUEL NFT campaign successfully engaged millennial audiences, creating buzz and building an authentic social presence for the brand. By leveraging the metaverse and NFTs, Almond Breeze established itself as a brand with a modern, relatable voice, driving significant earned media and social engagement.