AMD x HPE, LUMI: A Force For Nature

CHALLENGE:
LUMI, developed by AMD and HPE, is one of the world’s most powerful and energy-efficient supercomputers. The objective was to raise awareness of LUMI’s groundbreaking capabilities, such as advancing climate science and accelerating cancer research, while establishing AMD and HPE as global leaders in high-performance computing.

STRATEGY & EXECUTION:
Branded “Force For Nature,” the campaign framed LUMI as technology capable of tackling humanity’s toughest problems. Key elements:
- Hero film and short videos illustrating how LUMI accelerates climate modeling, space exploration, cancer research, and pandemic response.
- Dedicated website hub on AMD.com explaining the science behind each initiative.
- Social and custom-publication content translating LUMI’s impact for business, scientific, and consumer audiences.

RESULTS:
The campaign produced over one million creative assets across platforms, significantly amplifying awareness of LUMI’s role in AI-driven research and sustainable computing. It elevated public understanding of supercomputing’s role in solving complex problems while solidifying AMD and HPE’s reputations as pioneers in performance and energy efficiency.

CONCLUSION:
“Force For Nature” successfully redefined how a supercomputer can be perceived. Through thoughtful storytelling and strategic content distribution, the campaign transformed LUMI into a symbol of hope and innovation, reinforcing AMD and HPE’s positions at the forefront of scientific and technological advancement.