Polly, Get It Together

CHALLENGE:
Consumers face a siloed and overwhelming insurance process, often with negative stigmas attached. There was a clear need for a simpler, more integrated experience when purchasing insurance, especially for major life purchases like cars. Polly aimed to create a new ecosystem that combined car purchases and insurance in one seamless transaction, but to do so, it needed an iconic and memorable visual identity to bring this groundbreaking concept to life.

STRATEGY & EXECUTION:
Polly partnered with TBWA\Chiat\Day LA to develop a visual identity that captured its innovative insurance ecosystem. The design needed to convey “embedded” insurance, where car buyers receive insurance seamlessly as part of the purchase. It also had to reflect Polly’s dual expertise in both car sales and insurance, and be flexible enough for expansion into other insurance categories like home, boat, and motorcycle.

The strategy focused on creating a human-centric identity, transforming insurance from a transactional to a transformational experience. The design emphasized Polly’s coalition of partners and evoked a sense of protection, freedom, and value, highlighting the benefits of “Getting it Together” with Polly.

PERFORMANCE:
- Growth in Coverage Nationwide: +5,400%
- Insurance Quotes Generated: 2.5 million
- New Dealer Partnerships: 700+

CONCLUSION:
Polly successfully created a new, integrated insurance ecosystem that eliminated the overwhelming process and negative stigmas associated with insurance. The visual identity and disruptive design strategy helped Polly stand out, enabling them to quickly establish themselves as a household name and drive significant growth in coverage, quotes, and partnerships. Polly’s approach has redefined the car insurance experience, allowing customers to focus more on what they love and less on the details.